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Branded Materials

The University of Delaware is phasing in a refreshed brand identity for the University community. The Lerner College of Business and Economics, its departments, centers and programs will follow new guidelines to represent their respective areas.

The University-approved guidelines and branded materials (including logos, colors and templates for email signatures, letterheads and PowerPoints) for the Lerner College community are provided below. Contact Lerner Communications at lernercomm@udel.edu if you have any questions about usage.

Business cards

Members of the UD community can order approved business cards through University Printing.

Email signatures

The UD logo is the only approved mark/graphic/image for use in email signatures. Email signatures that include the retired Lerner wordmark, colors and quotes will not be in compliance. The best way to ensure you are complying with University guidelines is to use the email signature generator.

Logos

The approved logos for use include the primary University of Delaware word mark and the secondary monogram logo.

University of Delaware
The primary logo is the University word mark and is preferred for all uses, especially on nationally distributed collateral. Names of colleges, programs, units, etc. are not to be used in conjunction (lock up) with the primary logo. The Lerner College will use the University of Delaware logo as its primary logo. The Lerner College will spell out the name of the college and the department or center, where appropriate.

University of Delaware Logos are available for use if you have a UD account.

Lerner College of Business & Economics
The Lerner College will now use the secondary monogram logo as an alternate to the primary logo, for materials with limited, local distribution. Please note that although the “college of” title is removed from the secondary mark, “college of” will remain in use for all copy and positioning.

The following are the approved secondary logos and may not be modified. These files are saved in CMYK and are meant for print only. If you have a special need, please email lernercomm@udel.edu.

Retired Colors, Logos and Marks
The following Lerner College-related colors, logos and marks are retired and should not be used:





Powerpoint templates

Please use the approved PowerPoint templates for your presentations.

Zoom backgrounds

  1. Once in your zoom call, use the arrow to the right of Start Video and select Choose Virtual Background.  
  2. Use the small “+” sign on the right of the screen and select add image.
  3. Open the Lerner background you want to use (or upload all four backgrounds for future use).
  4. If the UD/Lerner monogram is backwards, deselect the Mirror my video option.

More Information

Frequently asked questions

Can I alter my email signature?
The best way to ensure you are complying with University guidelines is to use the email signature generator.

My email newsletter needs to be updated. Which logo should I use?
The primary logo is the University word mark and is preferred for all uses. The name of your college unit should be written out. Please contact us at lernercomm@udel.edu for assistance.

Is there a logo that contains the name of my college department, center or program?
The primary logo is the University word mark and is preferred for all uses. The name of your college unit should be written out. Please contact us at lernercomm@udel.edu for assistance.

Can I use a custom logo for my event?
No, custom designs are no longer permitted under the new branding guidelines. Your communications team will help you transition your event print materials to meet the requirements of the brand.

UD style guide

For questions about the UD brand refresh and its usage, please consult the UD Style Guide (PDF).

Open a Ticket

Depending on its complexity, your project may be broken into multiple tickets and could take over 2 weeks to complete. Please view our project turnaround times for an estimate. 

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