• Visit
  • Apply
  • Give

Web Technical Guidelines

The Web Technical Guidelines apply to the University of Delaware’s Lerner College of Business and Economics website and the myLerner intranet. The sites are managed by the Lerner Communications Team, including but not limited to website design, layout, functionality, copywriting, editing and technology selection. These guidelines are more technical in nature and designed for use primarily by the UD Lerner Communications team. If you are outside the communications department, please start with the UD Lerner Website Content Guidelines.

The purpose of the Lerner website is to inform and attract prospective students, their parents and donors and to elevate the brand and reputation of the College. All content and functionality supports the purpose.

The purpose of myLerner intranet is to inform and engage current students, faculty and staff with easy access to important services and resources.

Some subjects have information both on the public site and the intranet, but the content is distinct, not duplicated. Recognized Student Organizations (RSOs) may request to be listed on the myLerner intranet through the communications team.

Web page templates

All Lerner departments, centers and offices must be represented on the Lerner website. The established web page templates must be used. Page templates provide consistency and ease of use for similar information across the site. Communications reviews these templates on an annual basis to ensure continued usability by our audiences. Consult the Web Page Templates section on this page for more detailed information.

Requesting site structure, functionality or design changes

For changes to the site structure, functionality or design, faculty/staff should submit a request that includes the intended audience and goals to the Lerner Communications Team for review by the Web Committee. If the request is approved, the communications team will coordinate with the department/center to create a timeline.

Contact information

  • List phone numbers with dashes; no parentheses.
    Ex. 302-831-1111
  • The link text for email addresses should be the email address, not a name.
    Ex. mbaservices@udel.edu
  • Identify fax numbers with “Fax:” and include “Phone:” if both a phone and fax number are given.
    Ex. Fax: 302-831-1111
    Ex. Fax: 302-831-1111 Phone: 302-831-1112

Course prefixes and numbers

  • In lists, format this way: Course prefix, all caps [space] course number [space] dash [space] course name, title case
    Ex. ACCT 804 – Database Design, Networks and Implementation
  • In text, no dash; format this way: Course prefix, all caps [space] course name, title case
    Ex. All students must take ACCT 804 Database Design, Networks and Implementation
Headings and headlines

Headings

  • There is only one H1 per page. This is the page title, automatically assigned an H1 by WordPress.
  • H2, H3, H4 should be used hierarchically. All should be written in title case.
  • Do not use headings to affect a visual style.
  • Do not use formatted (bold, etc.) text to stand in place of a heading. Use an actual heading.
  • For parenthetical information included in a heading: sentence case. Ex: Required Courses (Choose three)

“Marketing” headlines on pages

  • (div class=”intro-text”)
  • Full sentences, in sentence case, with punctuation.

Blog headlines

  • Sentence case, without ending punctuation (may or may not be full sentences).

Images and documents

Images used on the Lerner website must be of professional quality. They should be used only if they enhance or support the message of the page. Images should not be used on forms.

  • If an uploaded file is replaced and the original one isn’t in use anywhere, delete it from the website’s uploaded files.
  • Images should have an alternative text unless the use of an alt tag is made redundant by the context of the image.

Uploaded documents should only be used if the content cannot be represented as web content or needs to be printable.

  • Uploaded documents must be in PDF form. Links to PDFs should include “(PDF)” at the end of the link text to indicate to the user that the link will open a file, not a webpage.
    Ex.: M.S. in Accounting Planning Sheet (PDF)
  • If an uploaded document is replaced and the original one isn’t in use anywhere, delete it from the website’s uploaded files.

Links

  • Link text should be meaningful, to provide ease of use and accessibility for all users. Do not use “click here” or “learn more.”
  • Links to PDFs include “(PDF)” at the end to indicate to the user that the link will open a file, not a webpage.
  • All internal links will open in the same window.
  • All external links will open in a new window.
  • Link attribute selection and usage will be left to the discretion of the Lerner Communications Team.

Page Templates

Admissions page

(Any of the following sections may be edited as needed, but this is the general format.)

[accordion] Suggested Application Dates (or Application Deadlines)

(Content as applicable)

[accordion] Admissions Requirements

(H2) 1. Application Fee

A $75 application fee is due when you submit your online application. Waivers are available for qualified students.

(H2) 2. Bachelor’s Degree

(Content as applicable)

(H2) 3. Transcripts

(Content as applicable)

(H2) 4. Resume

(Content as applicable)

(H2) 5. GRE or GMAT Scores

(As applicable)

(H2) 6. Letters of Recommendation

(As applicable)

[accordion] Tuition and Fees

All tuition rates and fees are for 20XX-20XX.

(h2) Tuition
Delaware residents* $850/credit
Non-residents $950/credit

* Visit the registrar’s website for residency requirements.

(h2) Fees

All graduate students are responsible for mandatory fees in the Fall and Spring semesters. These fees vary based on whether a student is taking the program on a full-time or part-time basis. Please visit the Graduate Fees and Financial Aid page in the Graduate Catalog for full details.

[accordion] Financial Aid & Loans

(As applicable)

[accordion] International Students

The University of Delaware is an ideal place for a great education in a global atmosphere. As an international student, you’ll join fellow students from over 100 countries. Nearly 30% of all the University’s graduate students and approximately 44% of the Lerner College graduate students are internationals.

(h2) English Proficiency Requirements

As an international applicant, you must demonstrate your ability to communicate in English by doing one of the following:

  • Submit a TOEFL score of XX or higher,
  • Submit an IELTS score of XX or higher,
  • Provide proof of having earned a college degree in a country where English is the primary language, or
  • Apply through the Conditional Admission Program (CAP)

The Graduate & Professional Education office provides more detailed TOEFL information on its test scores page.

(H2) Conditional Admission Program (CAP)

The Graduate Conditional Admissions Program (Graduate CAP) provides international students acceptance into the program without the need to take the TOEFL exam. After completing Graduate CAP at the University of Delaware’s English Language Institute (ELI), you begin your graduate coursework at Lerner.

(H2) Services for International Students

UD and the Lerner College offer many services to help you, both in class and out.

Department page

(H1/page title is “Department of __”)
(Intro text; limit 200 words)
(Horizontal rule)

 

(h2) Academic Programs

(h3) Undergraduate

(Blocks)
<ul class=”router-blocks”>
<li><a title=” ” href=”/relative-link”><span class=”block-title”>Program Name</span></a></li>
</ul>

(h3) Graduate

(Blocks)
<ul class=”router-blocks”>
<li><a title=” ” href=”/relative-link”><span class=”block-title”>Program Name</span></a></li>
</ul>

(Horizontal rule)
(Optional additional sections, headed by H2s)

Faculty/staff directory entry
Preferred Name [REQUIRED]

  • First, middle and last (no courtesy titles)

Title [REQUIRED]

  • Titles are separated by comma
  • List teaching titles first
  • Format: Professor/Instructor, etc. of SUBJECT, other titles with a dash separating the two parts of the title
    • Example: Associate Professor of Economics, Director – Center for Economic Education and Entrepreneurship

Email [REQUIRED]

  • Should be @udel.edu unless unavailable

Office [REQUIRED]

  • Office number and building name/street name only (Do not include Newark, DE and zip code unless they are off campus)

Phone (OPTIONAL)

  • Format: (302) 831-XXXX

Biography (PREFERRED)

  • Up to 300 words in paragraph form (Lerner Communications will review biography to ensure it meets UD/Lerner editorial style standards).
  • Biography provides a top-level overview of a faculty members background focused on education & career
    • Can include up to two awards and honors focusing on the most recent and/or the most prestigious awards
    • A full listing of awards to be included in the “Awards & Honors” section
  • Dates should be specific and not relative (e.g. …award received in May of 2018 as opposed to last May)
  • Courtesy titles, such as Mr., Mrs., Ms., Miss and Dr., should not be used—even on first reference— except when referring to the deceased. (“Dr.” may be used when referring to a doctor of medicine if the connection is integral to the piece of writing.)
  • On second and subsequent reference to any person, use last name only.
  • The biography should be written in third person
  • May not include personal information

Education (PREFERRED for Professors/Instructors)

  • Bulleted list, most recent first
  • Years are not required
  • Format: Degree abbreviation “in” subject (not capitalized), institution
  • Example: Ph.D. in business administration, New York University

Select Publications

  • Maximum of 15, bulleted list
  • May include forthcoming

Awards & Honors

  • Maximum of 15, bulleted list
  • Grants may not list amount
  • Format: Title or description of the award, year(s)
  • Example: The Alfred Lerner College of Business and Economics MBA Teaching Award for Outstanding Teaching, 2006, 2009

Curriculum Vitae

  • Will be saved as a PDF
  • PDF file will be saved and renamed: Firstname_Lastname_CV.pdf
  • When updating CVs, communications will replace outdated CVs and delete old PDF in media library
    CV will open in a new tab

Website

  • A link to the faculty member’s professional website
  • Disclaimer language will be added indicating that the university takes no responsibility for comments on a faculty member’s site
  • Name the link: Visit Firstname Lastname’s personal webpage
  • Website will open in a new tab

Profile Photos (Preferred)

Examples

Professors/Instructors

Non-teaching staff

Profile Picture Guidelines

  • We highly recommend having your photo taken with UD Photo Services, contact Cheryl Cunningham at ccunning@udel.edu. Please mention Julie Morin’s name when making the appointment so the images are forwarded to us.
  • Your profile picture should be professionally photographed in business headshot style. This style helps maintain a standard look and feel among all  Lerner faculty. The person’s appearance is professional, refined and the photo looks composed. The picture is vertical, and the image includes the face, head and shoulders, a plain background, and is not cropped too closely to the head. The picture should be in color, in focus, have proper lighting, good composition, and expert color correction and retouching.
  • Images that do not fit the standards above can potentially be used for other purposes, but will not be used as a profile picture.
  • Our team will resize the image for use on the website.  The dimensions are 250 x 375 pixels, 72 DPI, saved as jpeg.
  • If no photo is provided then the default “silhouette.jpg” will be used.
  • Examples:
    • Photographs taken with a cell phone in general are not usable.
    • Images of people backed up against a wall, horizontal images, and images that have been cropped too closely to the subject’s head do not fit the standards for this style of headshot.
    • Photographs of people at a party, giving a talk, in a meeting, on the phone, sitting at a desk, or in general doing anything other than looking at the camera and posing do not fit this style.
Graduate program page
Title; in WordPress Page Properties:

  • Title and Router / Nav Title fields: Program Name (M.S. / M.A., etc.)
    Ex.: International Business (M.S.)
  • Headline field: Master of Science/Arts in Program Name
    Ex.: Master of Science in International Business

Dual degrees naming convention: Use a “+” between degrees:

  • Title and Router / Nav Title fields: M.S. / M.A., etc. in Program Name + M.S. / M.A., etc. in Program Name
    Ex.: M.S. in Information Systems and Technology Management + M.S. in Cybersecurity
  • Headline field: Program Name + Program Name Dual Degree Program
    Ex.: MBA + Master of Science in Accounting Dual Degree Program

Additional items in WP admin:

  • Hero image 1400×790, saved for web at approx. 70% quality, tagged appropriately in WP
  • Long description, Under Teaser Copy, shows on router pages; should be approx. 30 words
  • Order, under Page Attributes, controls in what order the page is listed in router pages and side navigation

Content:

  1. Marketing headline. Sentence case; full sentence with punctuation. Div class=”intro-text”.
  2. Introductory text, max. 150 words.
  3. “Program Highlights”, h2, title case
    • Sub-Points in Title Case, h3
    • Max. 500 words total for highlights section
  4. “Program Requirements”, h2, title case
    • (accordion) title: “Courses (XX credits)”
    • Explanatory information is in bold and followed by a colon; ex. “Choose 3 courses from:”
    • Course numbers separated with a space, dash between course number and name (but not when in regular text)
      Ex.: ECON 101 – Microeconomics
    • Elective information, but not lists of elective courses
    • (optional, accordion) title: variable; suitable for prerequisite information
    • Other program requirements, h3, title case, variable heading text
  5. Optional items; placement on the page may vary, limit 3:
    • A section of additional information; faculty, internships, etc.
    • Video
    • News
    • (One) Quote
  6. “Careers”, h2
    • Introductory sentence optional
    • List of potential careers/jobs, max. 5
    • OR data from the UD career outcomes website:
      • Percent employed or pursuing further education
      • Median salary
      • Top employers, max. 5
      • Top jobs, max. 5
      • Top institutions, max. 5
  7. — Horizontal rule —
  8. “Contact Us”, h2, title case
    • Name of Contact, title
    • email@udel.edu
    • 302-xxx-xxxx
  9. — Horizontal rule —
  10. “Admissions Information”, h2, title case
    • This text: “Learn more about [program name] admissions requirements, deadlines, tuition and financial aid available to you.” An additional sentence is acceptable.
    • Applying to the Program button
      • Use only for programs within Lerner – not dual degrees
      • Link on button goes to the specific program admissions page on the Lerner website

Callouts:

  • 1-3 callouts selected by the department
  • In WP Page Properties, check the box for Exclude Parent Callouts?
Undergraduate program page

Title; in WordPress Page Properties:

  • Title and Router / Nav Title fields: Program Name (B.S. / B.A.)
    Ex.: International Business Studies (B.S.)
  • Headline field: Bachelor of Science/Arts in Program Name
    Ex.: Bachelor of Science in International Business Studies

Naming convention for 4+1 accelerated programs: use a “+” between degrees:

  • Title and Router / Nav Title fields: Program Name B.S. / B.A., etc. + M.S. / M.A., etc. (4+1)
    Ex.: Hospitality Business Management B.S. + MBA (4+1)
  • Headline field: Program Name B.S. / B.A., etc. + M.S. / M.A., etc. Accelerated Degree Program (4+1)
    Ex.: Hospitality Business Management B.S. + MBA Accelerated Degree Program (4+1)

Additional items in WP admin:

  • Hero image 1400×790, saved for web at approx. 70% quality, tagged appropriately in WP
  • Long description, Under Teaser Copy, shows on router pages; should be approx. 30 words
  • Order, under Page Attributes, controls in what order the page is listed in router pages and side navigation

Content:

  1. Marketing headline. Sentence case; full sentence with punctuation. Div class=”intro-text”.
  2. Introductory text, max. 150 words.
  3. “Program Highlights”, h2, title case
    • Sub-Points in Title Case, h3
      • Max. 500 words total for highlights section
  4. “Program Requirements”, h2, title case
  5. “Suggested Course Sequence”, h3, title case
    • This sentence to indicate course credits: “All courses are three credits unless stated otherwise.”
    • Accordions by year
    • Within the accordion, by semester; “First semester,” “Second semester,” bold
    • Course numbers separated with a space, dash between course number and name (but not when in regular text)
      Ex.: ECON 101 – Microeconomics
  6. Other program requirements, h3, title case, variable heading text
  7. Optional items; placement on the page may vary, limit 3:
    • A section of additional information; faculty, internships, etc.
    • Video
    • News
    • Quotes
  8. “Careers”, h2
    • Introductory sentence: After graduating in 2017, XX% of Lerner’s [major] graduates were employed (earning a median starting salary of $XX,000) or pursuing further education. For more information on career resources please visit the [Lerner Career Services Center] (link).
    • Top Employers, h3, max. 6. List in order of number employed if data is available on UD career outcomes website
    • Top Jobs, h3, max. 6
    • Closing sentence: Visit [Career Outcomes of Lerner [major] students] (link) to see more top employers, job titles, salaries and locations.
  9. — Horizontal rule —
  10. “Contact Us”, h2, title case, section optional
    • Name of Contact, title
    • email@udel.edu
    • 302-xxx-xxxx
  11. — Horizontal rule —
  12. “Admissions Information”, h2, title case
    • This text: “Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.”
    • Admissions & Financial Aid button

Callouts:

  • 1 or 2 callouts selected by the department
  • Prescribed callout for all UG program pages: undergraduate advising
  • In WP Page Properties, check the box for Exclude Parent Callouts?
Standard page

Title; in WordPress Page Properties:

  • Title and Headline fields: Short, descriptive title
    Ex.: Undergraduate Career Resources
  • Router / Nav Title field: as appropriate for the site section
    Ex.: In the example above, the side nav is headed, “Careers and Networks,” so the Nav Title “Undergraduate” is sufficient

Additional items in WP admin:

  • Hero image 1400×790, saved for web at approx. 70% quality, tagged appropriately in WP
  • Long description, Under Teaser Copy, shows on router pages; should be approx. 30 words
  • Order, under Page Attributes, controls in what order the page is listed in router pages and side navigation

Standard format for content:

  1. Marketing headline, optional. Sentence case; full sentence with punctuation. Div class=”intro-text”.
  2. Introductory text, max. 150 words
  3. Sub-points with headings in title case, max. 100 words each
  4. Optional items; placement on the page may vary, limit 3:
    • Video
    • News
    • Quotes/testimonials
  5. — Horizontal rule —
  6. “Learn More”, h2, title case, section optional
    • (first column) Name of Contact, title
    • email@udel.edu
    • 302-xxx-xxxx
    • (second column) Department/Center/Office name
    • Faculty and staff (link)

Callouts:

  • 1 or 2 callouts
  • In WP Page Properties, check the box for Exclude Parent Callouts?
News/blog entry
  • “Excerpts” appear on the main blog/news page. Please limit them to 2-3 lines. Excerpts should be added to the excerpt field in WP (omitting this step will result in ellipses being added to the excerpt on the main blog page). 
  • Links that take the user away from the Lerner website must open in a new window.
    • Link text should be meaningful, to provide ease of use and accessibility for all users. Do not use “click here” or “learn more.” Meet users’ expectations for links: make sure there is a clear connection between the link text and the subject of the page the link opens.

Open a Ticket

Please send an email to: lernercomm@udel.edu

 

This will create a ticket in our system and we will respond to you with questions about your project. Depending on its complexity, your project may be broken into multiple tickets.