Web Technical Guidelines

The Web Technical Guidelines apply to the University of Delaware’s Lerner College of Business and Economics website and the myLerner intranet. The sites are managed by the Lerner Communications Team, including but not limited to website design, layout, functionality, copywriting, editing and technology selection. These guidelines are more technical in nature and designed for use primarily by the UD Lerner Communications team. If you are outside the communications department, please start with the UD Lerner Website Content Guidelines.

The purpose of the Lerner website is to inform and attract prospective students, their parents and donors and to elevate the brand and reputation of the College. All content and functionality supports the purpose.

The purpose of myLerner intranet is to inform and engage current students, faculty and staff with easy access to important services and resources.

Some subjects have information both on the public site and the intranet, but the content is distinct, not duplicated. Recognized Student Organizations (RSOs) may request to be listed on the myLerner intranet through the communications team.

Web page templates

All Lerner departments, centers and offices must be represented on the Lerner website. The established web page templates must be used. Page templates provide consistency and ease of use to similar information across the site. Communications reviews these templates on an annual basis to ensure continued usability by our audiences. Consult the Web Page Templates document for more detailed information.

Contact information
  • List phone numbers with dashes; no parentheses.
    Ex. 302-831-1111
  • The link text for email addresses should be the email address, not a name.
    Ex. mbaservices@udel.edu
  • Identify fax numbers with “Fax:” and include “Phone:” if both a phone and fax number are given.
    Ex. Fax: 302-831-1111
    Ex. Fax: 302-831-1111 Phone: 302-831-1112
Course prefixes and numbers
  • In lists, format: Course prefix, all caps | space | course number | space | dash | space | course name, title case
    Ex. ACCT 804 – Database Design, Networks and Implementation
  • In text, no dash; format: Course prefix | space | course name, title case
    Ex. All students must take ACCT 804 Database Design, Networks and Implementation.
Headings and headlines


  • There is only one H1 per page. This is the page title, automatically assigned an H1 by WordPress.
  • H2, H3, H4 should be used hierarchically. All should be written in title case.
  • Do not use headings to affect a visual style.
  • Do not use formatted (bold, etc.) text to stand in place of a heading. Use an actual heading.
  • For parenthetical information included in a heading: sentence case. Ex: Required Courses (Choose three)

“Marketing” headlines on pages:

  • (div class=”intro-text”)
  • Full sentences, in sentence case, with punctuation.

Blog headlines:

  • Sentence case, without ending punctuation (may or may not be full sentences).
Images and documents

Images used on the Lerner website must be of professional quality. They should be used only if they enhance or support the message of the page. Images should not be used on forms.

  • If an uploaded file is replaced and the original one isn’t in use anywhere, delete it from the website’s uploaded files.
  • Images should have an alternative text unless the use of an alt tag is made redundant by the context of the image.

Uploaded documents should only be used if the content cannot be represented as web content or needs to be printable.

  • Uploaded documents must be in PDF form. Links to PDFs should include “(PDF)” at the end of the link text to indicate to the user that the link will open a file, not a webpage.
    Ex.: M.S. in Accounting Planning Sheet (PDF)
  • If an uploaded document is replaced and the original one isn’t in use anywhere, delete it from the website’s uploaded files.
  • Link text should be meaningful, to provide ease of use and accessibility for all users. Do not use “click here” or “learn more.”
  • Links to PDFs include “(PDF)” at the end to indicate to the user that the link will open a file, not a webpage.
  • All internal links will open in the same window.
  • All external links will open in a new window.
  • Link attribute selection and usage will be left to the discretion of the Lerner Communications Team.