Web Content Guidelines

Faculty/staff may request factual updates to the Lerner website by submitting a request via email to lernercomm@udel.edu. For extensive changes or new content, faculty/staff should submit a request that includes the intended audience and goals, so that the communications team can develop content. Faculty/staff should not develop new content and submit it to be posted to the website.

All content must be current. It is the responsibility of the staff, faculty and departments and centers to submit a detailed request to lernercomm@udel.edu when updates are needed.

Content that is not current may be removed without prior notice and at the discretion of the Lerner Communications Team.

Communications provides standard turnaround and usually fulfills requests within 7-10 business days (depending on the nature of the request and the information provided). If your request is urgent, please note that in your ticket. If a meeting is required, a communications team member will contact you.

The one exception is in updating academic information prior to the Spring and Fall semesters. We require the Content Managers/Subject Matter Experts responsible for these areas to submit their requests 6 months prior to the start of the new semester. This includes any updates approved in the Faculty/Senate approval process.

UD Lerner Faculty/Staff Directory Guidelines

To maintain consistency, the Lerner Communications reviews faculty/staff directory submissions in accordance with UD/Lerner editorial style. No exceptions will be made.

For more information, please consult the UD Lerner Faculty/Staff Directory Guidelines document.

Profile photo guidelines

For more information, please consult the UD Lerner Profile Photo Guidelines Document.

Copyright and legal considerations
All content appearing on the Lerner website and myLerner intranet is copyrighted by Lerner College and may not be reproduced elsewhere without written permission from the College. Requests to include copyrighted content from an outside source on the website must be accompanied by written permission from the copyright owner to do so.

Content must not violate federal, state or local laws or University of Delaware policies.

Video which enhances the message of a page is encouraged. See the University of Delaware Video Branding Guidelines for instructions on creating video.

Acceptable videos:

  • Promotional/marketing style
  • Professionally produced and edited
  • Produced by Lerner or the University of Delaware
  • Under 2 minutes in length*

*This requirement is based on research on the optimal video length on websites: viewership of videos over 2 minutes in length drops significantly due mainly to short attention spans wistia.com/blog/optimal-video-length

Adding video to the website:

  • Videos are added to the blog. Create a blog post with the video first on the page.
  • Wrap all video elements in <div class=”responsive-video-wrap”> to preserve the responsive theme. After the video, include a short description of the video beginning, “In this video, …”
  • Include a transcript on the page with the heading “Video Transcript.” Bold the speaker’s name and follow with a colon. Do not use quotation marks.
    Ex. Georgia Smith: I chose Lerner…
  • Format for including the video on a webpage:
    [lerner-router-row title="" external_link="" image=""]In this video, etc.[/lerner-router-row]
Text: Style, format and readability
Web and intranet copy follows the UD brand style guides and Lerner guidelines. Where not specified, it follows AP style.

Copy submitted to the communications team for inclusion on the website will be edited as necessary to meet style, form, accessibility and readability guidelines.

Readability of web copy:

  • Web copy should be easily understood. Direct, clear writing provides maximum access to the most users (including non-native speakers, those using assistive technologies) on the most devices.
  • Target readability scores of grade 12 for the general/undergraduate audience up to grade 14 for the graduate audience.
  • Use the Hemingway tool to check and edit text. http://www.hemingwayapp.com/

Correct web copy form:

  • Paragraphs are very short to make reading and scanning easier (no more than 100 words).
  • Headings are used to identify sections of text.
  • Lists are formatted with bullets (not in paragraph form).
  • Link text (and the preceding heading) accurately describes the target of the link.


The University of Delaware’s legal notices (at http://www.udel.edu/home/legal-notices/) specify that the university “targets WCAG 2.0 and ARIA 1.0 in order to allow Web content and assistive technologies to convey appropriate information to persons with disabilities.” As far as possible, the Lerner website and myLerner intranet will comply with these accessibility requirements.

  • Text should be written and formatted for web: use sequential headings, simple language, descriptive link text (rather than “click here”).
  • Text should be provided on page; images with text should be used sparingly. (Text in an image is also hidden from search engines.) If text is provided in an image, provide the text in the alt tag.
  • Non-text elements should use appropriate alt tags.
  • Audio and video files should be accompanied by a transcript.
Advertising and sponsorships
Advertisements may not appear on the Lerner website. Sponsors may be recognized with a brief text acknowledgement of the sponsorship and a link to the sponsor’s website if the association elevates the Lerner brand.
News and events

To display on the Lerner website or myLerner intranet, upcoming events must be in the UD Events system and properly tagged. Departments/centers may request editing access to the UD Events system from the Lerner Communications Team for one faculty or staff member.

To request a news story for the website, submit a ticket to the Lerner Communications Team. Approved stories will be written or edited and published to the website for display on the news and other relevant pages.

To add a news feed to a webpage:

  • The story must be posted to the blog.
  • Limit 5 stories per feed.
  • Format for including the news feed:
    [display-posts category="" posts_per_page="5" include_date="true" order="DESC" orderby="date"]